Just look in your wallet or purse! How many business cards are in there? Not as many as you've been given, that's for sure. The problem is that they become worn and tattered far too quickly. It's the same as that photo of the kids that you kept in your wallet or purse as a keepsake, it faded and curled up into nothing months ago.

Most people store their cards in their wallet or purse, even if they do not use them regularly. They are conditioned to think of a credit card size piece of plastic as being valuable in itself.

So what about those business cards and keepsakes we spoke about earlier, if they had been printed on high quality plastic they would have still looked like new and would have a higher perceived value than that of a tatty card so the retention period is endless.

Recognising the 'high perceived value' of plastic business cards and keepsakes, Barnsley based company Card-Shark specialises in the printing of high quality 'plastic' cards.

So if you want to make that lasting impression, call Debbie today on 07970 092675